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How to use AI for sales to maximize revenue
With competition getting tougher and market trends always changing, customers nowadays are more picky and knowledgeable than ever. That’s why achieving big revenue growth has become quite a challenge.
To tackle these obstacles, businesses are relying more and more on technology, and sales teams are at the forefront as the first to embrace it. One of the most exciting options out there is artificial intelligence (AI), especially with the recent boom in generative AI.
So, what's AI in sales?
It’s all about using fancy algorithms and super-smart tools to make sales processes easier and better. This way, sales teams can spend less time on boring tasks and more time doing what they’re great at: selling!
With AI, data becomes super useful and gives managers a clear idea of what’s going on in the sales pipeline. This helps them make smart choices and react quickly to any changes, so they don’t lose out on any deals.
” About 87% of enterprises believe that artificial intelligence (AI) is important in achieving business goals centered around growing revenue, increasing operational efficiency, and boosting customer experience”
How to use AI for sales?
- Segmenting customers based on behavior, demographics, and preferences
- Assessing leads for their likelihood to convert
- Using historical data to predict future sales trends and customer behavior
- Crafting personalized messages designed to boost customer engagement
- Identifying bottlenecks or inefficiencies in the sales process and recommending enhancements to achieve a sales boost and make operations smoother.
- Max performance, accountability and control
According to Forrester, we can expect generative AI to grow by 36% annually until 2030. This means it could soon make up over half of the AI software market.
Salesforce highlights that 61% of sales professionals believe that generative AI will enhance customer service and sales efficiency. Among those already using it, 84% report increased sales through accelerated and enhanced customer interactions.
How to use AI for sales?
As AI technology keeps getting better, it’s super important to take advantage of its benefits. When it comes to sales, AI can make things way more efficient by automating tasks and giving you a complete view of your sales pipeline. Plus, with real-time AI alerts, you’ll always be in the loop about any changes and can respond right away. And let’s not forget about AI-guided selling, which helps your sales team keep making progress. All of these perks can really boost your sales revenue.
Recent research shows that companies investing in AI are seeing a revenue increase of 3% to 15%, and a return on investment in sales of 10% to 20%.
If you’re just starting out with AI in sales, it’s a good idea to figure out your business goals and what you want to achieve with your AI investment. Then, check out the different AI sales tools on the market. Take your time to go through each option and see if it lines up with your goals before making a decision. This way, you can make sure that your AI integration meets your specific business needs and has the impact you’re looking for on your sales process.
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